TransPennine Express
Below are a number of marketing material and creative that I produced while working as brand designer for TransPennine Express.
Catering enhancement
TransPennine Express has introduced a new menu for passengers travelling in First Class on its services between North-West England and Scotland. The new catering service, named 'West Coast Kitchen', offers a selection of tasty dishes and snacks on services connecting Manchester/Liverpool, Lancashire, Cumbria, and Scotland.
Meals and snacks from the West Coast Kitchen are included in the cost of First-Class tickets. Standard-Class customers can purchase drinks and snacks from the onboard Express Café menu. I was tasked with designing the identities for the three levels of the menu, each reflecting the level they offered while belonging to the TransPennine Express identity suite. The West Coast Kitchen is the one icon that reflects its unique regional service.
City, Coast and Country.
TransPennine Express connects some amazing places across the north of England and Scotland, and they selected just a few of these to highlight some fantastic walking and cycling routes as part of the campaign.
The campaign to highlight the diverse range of destinations accessible by their trains. It encouraged travellers to explore urban centres (City), coastal towns, and natural landscapes (Coast, Country) in the North of England and Scotland. Major cities like Manchester and Glasgow, coastal areas like the Northumberland Coast, and scenic country regions such as the Lake District, were highlighted as all reachable on the network.
